The smell and emotion are stored as a memory, and childhood tends to be the period when this foundation gains more references. With this in mind, to launch the new Eudora Baby children's line, the song 'Cheiro de Filho' by Luiza Possi was re-recorded to represent this very special connection between parents and babies. In this process, I teamed up with the singer and songwriter to rewrite the song for the campaign.
Creative team
Copywriter: Luísa Barbosa
Art Director: Vitoria Bernardes
