Who hasn’t heard their mom say, “I’m gonna wash that dirty mouth of yours out with soap so you’ll stop cursing"? Well, we thought: if Cif already cleans over 100 surfaces, why not clean dirty mouths too? We cleaned up the foul mouth of entertainment to smooth things over with the algorithm — and even created a whole new kind of media.
Creative Team
Copywriter: Lucas Abreu
Art Director: Pedro Miranda
Creative Leader: Nayara Lima
Content: Luísa Barbosa, Vinicius Chiconato, Luiza Vidal, Daniel Beoni, Murilo Carvalho
