Baby, this is called OPPORTUNITY! On november 15th 2022 we created a campaign to welcome baby number 8 billion and invited the whole world to let us know what they love about living here (and not Mars as some other people 🤷🏼♂️). And since we didn't know where this baby was going to land, we took the campaign across the globe. So no matter where this baby arrived, there would be welcoming messages.
Creative Team
Copywriter: Luísa Barbosa and Lucas Neg
Art Director: Caíque Nóbrega, Vinicius Chiconato, Nathalia Mansur
Creative Directors: Natália Mamede and Caio Scaff
